Maldives and India – two countries which are geographically in the same vicinity - maintains one of the stronger bilateral relationship seen to the world. Thus, the Indian tourist market is an integral part of the Maldivian tourism industry. As a result, Maldives Marketing & Public Relations Corporation (MMPRC) has increased marketing efforts focused on the Indian tourist market since the border reopening. Accordingly, they have kick started another campaign just yesterday.
The newest campaign will run on the Over-the-Top (OTT) video streaming platform in India from 6th November to 3rd December. VOOT is one of the most engaging OTT and subscription video on demand (SVOD) platform with a reach of approximately 15 million monthly views. This time, the specific target audiences are listed as Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad. The aim of the campaign is utilizing the platform to increase awareness of Maldives as a tourist destination, especially in the context of “Rediscover Maldives - The Sunny Side of Life”.
Prior to this, MMPRC has launched two other campaigns for the Indian tourist market; one promoting Maldives as an ideal honeymoon destination in collaboration with Wedding Sutra and the second being a nationwide radio campaign through multi-leading radio channels in the cities of Delhi, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Thiruvananthapuram and Cochin. In addition to this, MMPRC had hosted a media team from India through a Fam Trip as part of its marketing plans.