In 2020, despite the ongoing pandemic, Maldives remarkably welcomed over 500k tourists. By the end of the year, India was ranked number one in terms of tourist arrivals to the country. With this positive growth from the market, Maldives Marketing & Public Relations Corporation (MMPRC) wants to further boost the arrivals and increase destination awareness with various marketing efforts.
One month into the year, they have already commenced several marketing efforts focused towards Indian tourists. Today, they were pleased to unveil another such effort; a three-month joint marketing campaign with India’s largest online travel agency, MakeMyTrip.
Commenting on the collaboration, the Chief Marketing Officer at MakeMyTrip, Mr. Sunil Suresh notes that “Maldives has emerged as a preferred destination of choice for Indians and the demand trajectory continues to strongly move upwards after travel reopened post the pandemic. We are delighted to jointly launch Visit Maldives campaign to better serve Indian travelers who are looking to explore the magical islands and steer India’s outbound tourism demand potential.”
MakeMyTrip is a one-stop-shop travel platform that offers hotel and airline deals to its over 42 million customer-base. The platform has managed to stay ahead of the curve by continually evolving its technology to meet the ever-changing demands of the rapidly developing global travel market.
This campaign will target potential tourists from India which will promote the island nation with ongoing promotional offers and discounts, as well as various digital activities. Additionally, it will also focus on creating destination awareness by highlighting the strict safety measures in force and the naturally distanced nature of the island ensures that Maldives is a safe haven for all tourists.
Apart from this, MMPRC also confirms that other marketing efforts such as familiarization trips, campaigns targeting the Indian honeymoon segment and participation in major travel trade fairs in India are also in the planning.