Yesterday, the national carrier of the State of Qatar – Qatar Airways – and Dior celebrated a ‘Travel Retail Quaternity’ with the worldwide exclusive launch of the new Tobacolor by Maison Christian Dior fragrance with a grand unveiling at Hamad International Airport.
The introduction of Tobacolor marks the first-ever launch of a Maison Christian Dior fragrance into travel retail. Tobacolor – an Oud inspired by notes and tones from the Middle East – is available exclusively at Qatar Duty Free throughout February before being rolled out worldwide.
Qatar Duty Free is uniquely positioned to partner with travel retail brands to launch products and services, bringing exclusive experiences to customers much in line with part of its position within a powerful trinity of a retailer, an award-winning airport, and a global airline. They have created a 360o marketing campaign to communicate the worldwide exclusive launch of Tobacolor to Qatar Airways passengers pre-flight, in the air, at the airport, and during their shopping experience.
According to the airline, passengers flying with them this month will receive personalized invitations to visit the Dior boutique at Hamad International Airport to discover Tobacolor. On the purchase of any 250 ml bottle of the Maison Christian Dior fragrance, they will be offered a complimentary engraving. Premium Class passengers are also invited to collect a discovery size bottle of the fragrance from the boutique. Additionally, all travelers passing through Hamad International Airport who are looking to buy a gift will be able to purchase customized ‘Qatar’ gifting sets featuring Arabic calligraphy along with their purchase.