MMPRC Delightfully Hosts A Media Team From The Middle East For The First Fam Trip Of This Year

Familiarization trips, commonly referred to as ‘Fam Trips’ are educational trips organized exclusively for media partners, travel agents and resellers by travel operators and marketers. Maldives Marketing & Public Relations Corporation (MMPRC) is a government body mandated to market the island nation as a tourist destination worldwide. Part of their work is to facilitate such trips for this exact purpose.

Accordingly, on Monday, MMPRC has revealed that they have welcomes a media team from the Middle East region to market Maldives; being the first of the many familiarization trips that has been planned for this year. The purpose of this particular Fam Trip is to showcase the unique experiences in the Maldives, with specific focus on family, safety and affordability. It also aims to highlight the rigid safety measures in practice in the country in relation to the pandemic which effectively makes it an absolute safe haven for Middle Eastern travelers.

The media team which arrived yesterday are from leading publications in the Middle East such as Savoir Flair, The National, Millennium Millionaire and Fact Abu Dhabi. They are hosted by both Grand Park Kodhipparu and Sheraton Maldives Full Moon Resort and Spa for a period of six days where they will undergo family activities, wellness activities, sustainable initiatives implemented by the properties, tasting signature cuisines, snorkeling, water sports and other unique experiences.
These publications will be promoting Maldives through both physical and digital mediums alongside supporting coverage on social media platforms. A combined coverage which shall be generated from this Fam Trip is estimated to be circulated physically more than 95k times with an online reach of more than 3.7 million.

In 2021, for the Middle Eastern market, focus will be on innovative strategies and ultimate objectives adopted to ensure the goal of achieving pre-pandemic tourist arrival numbers. Consequent to the COVID-19 restrictions, in 2020, Maldives recorded only a total of 26,288 tourist arrivals from the region compared to the much higher amount of 60,003 in 2019. Nevertheless, core markets from the region were amongst the leading arrivals to the Maldives post the lockdown period and continue to grow stronger each passing day.

To boost the market even further, numerous marketing activities have already been scheduled ranging from joint promotions with notable tour operators and prominent airlines, participation in key travel trade fairs in the Middle East and roadshows covering the GCC & KSA region. Furthermore, Arabic-language-focused digital, social media and virtual activities are in pipeline aimed at preserving destination presence and promoting Maldives as the most preferred destination within the market. 

(Photo: MMPRC)