MMPRC Unveils A Four-Month Major Marketing Campaign In Four Key Markets With Expedia Group

Government-mandated body marketing Maldives as a tourist destination worldwide – Maldives Marketing & Public Relations Corporation (MMPRC) – on Thursday, revealed that they have commenced a major marketing campaign in collaboration with Expedia Group to promote Maldives as one of the most secluded and serene tourist destinations in the world for holidaymakers. This will be a four-month-long campaign focusing on the key tourist markets to the island nation; Russia, Middle East, China and India.

The purpose of this campaign is to assure potential travelers that the Maldives remains as one of the most accessible destinations during the pandemic with an underlying key message which will highlight the unique geographical formation of the island nation, in the light of the naturally dispersed islands ensuring a safe and secure holiday for travelers.

This campaign which was launched in partnership with the marketing organization of Expedia Group - Expedia Group Media Solutions – is estimated to reach over 23 million people targeting potential travelers in all the phases of the consumer journey in the focus markets. Expedia Group is one of the world’s leading full-service online travel brands assisting travelers to easily plan and book travel from the broadest selection of holiday packages, flights, hotels, holiday rentals, rental cars, cruises, activities, attractions and services.

Accordingly, on the destination landing page on this platform, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel & Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted.

MMPRC’s marketing strategy for the year 2021 circles around ensuring the goals of achieving pre-pandemic tourist arrival numbers. For this purpose, several marketing activities are already in the pipeline in which prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe. 

(Cover Photo: MMPRC)