‘Tourism and Rural Development’ - World Tourism Day 2020

Since 1980, World Tourism Day is commemorated annually on every 27th September which is led by the United Nations World Tourism Organization (UNWTO), an international key figure, in the field of tourism. The theme set for this year by UNWTO is ‘Tourism and Rural Development’, as it is a common belief that rural communities are full of opportunity in flourishing through a tourism sector. Tourism in rural communities provides jobs and economic empowerment. The economic boost allows rural communities to generate more income which will strengthen their ability to protect and promote their natural surroundings, as well as their culture and heritage. It is a chance for these communities, often left behind without any support, to stand up on its own feet.