Maldives Showcases Unique Holiday Experiences at IFTM

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is making a strong impression at IFTM Top Resa 2024, held from September 17 to 19 in Paris. This event targets key travel buyers and covers various sectors, including business, leisure, and MICE (Meetings, Incentives, Conferences, and Exhibitions). Representing the Maldivian tourism sector, 35 delegates from 21 companies are collaborating with Visit Maldives to showcase what the destination has to offer.

The Maldives stand, covering 121 square meters, embodies the unique blend of luxury, sustainability, and natural beauty that defines the Maldives. Attendees can explore displays highlighting luxury resorts, vibrant marine life, and romantic honeymoon experiences, along with the breathtaking landscapes that draw travelers from around the world. The stand also features local cuisine and promotional videos that emphasize sustainable practices and exceptional hospitality.

To foster engagement with travel partners and potential agents, MMPRC is conducting scheduled meetings with industry representatives and media outlets. A raffle offering free holidays in the Maldives adds an interactive element to the experience. Sponsored by Brennia Kottefaru, Joy Island Maldives by The Cocoon Collection, and Robinson Noonu Maldives, the raffle encourages visitors to participate in surveys at the stand. Additionally, a Press Pack in French is being distributed to keep trade representatives informed and reinforce the Maldives' positioning in the French market.

As of August 2024, the Maldives has welcomed 35,202 tourists from France, making it the eighth-largest source of arrivals. To further boost this segment, MMPRC is actively promoting luxury, family, and sustainable travel options through targeted campaigns. The ongoing “Discover Maldives” Webinar series, which specifically targets French travelers, is one of the key initiatives.

Upcoming activities aimed at enhancing the Maldives' visibility in France include a media familiarization trip, the continuation of the “VeryChic” JMP campaign, the “Discover Maldives” Webinar Series, and participation in the prestigious ILTM Cannes event. Through these initiatives, Visit Maldives is committed to strengthening its brand and ensuring the Maldives remains a top destination for French travelers, embodying the promise of the “Sunny Side of Life.”