Champion Surfer Kayan Abdulla Areef Named Dhiraagu’s New Youth Brand Ambassador

Dhiraagu has proudly announced the appointment of Kayan Abdulla Areef, the Maldivian U18 junior surfing champion, as their newest Youth Brand Ambassador. The announcement was made during a vibrant event held at Artificial Beach, where Kayan was officially awarded the ambassadorship by Mohamed Mirshan Hassan, Dhiraagu’s Director of Brand & Marketing Communications.
Kayan, a notable figure in the surfing community, has clinched three championships in the junior category and is currently the top-ranked surfer in the Under 18 category in the Maldives. His appointment as Youth Brand Ambassador underscores Dhiraagu’s ongoing commitment to empowering young talents across the nation.
“We are honoured to have a rising young talent such as Kayan as the newest Youth Brand Ambassador of Dhiraagu,” stated Mohamed Mirshan Hassan. He highlighted the company’s dedication to supporting young people and encouraged Kayan to continue striving for excellence in his surfing career.
In celebration of World Oceans Day, Dhiraagu also hosted a kids’ surfing clinic at Artificial Beach, endorsed by the Maldives Surfing Association (MSA). The clinic, led by Kayan, offered young participants the opportunity to learn about the ocean, various surfing points, safety tips, and beginner techniques. This initiative not only aimed to promote the sport of surfing but also fostered a sense of appreciation and responsibility towards the ocean among the younger generation.
Kayan’s ambassadorship follows the recent appointment of Fathimath Dheema Ali, a renowned table tennis player and the first Maldivian athlete to qualify for the Olympics, as a Youth Brand Ambassador last month. Dhiraagu’s Youth Brand Ambassadorship programme, which has been running for over a decade, has previously featured prominent figures such as the late Ahmed Nashid (Zero Degree), surfer Ibrahim Areef, athlete Abdul Gafoor Ali (Gabbe), sprinter Hassan Saaid, and diver Zoona Naseem (Zoonti), among others.
Through these appointments, Dhiraagu demonstrates its commitment to supporting and highlighting the achievements of young Maldivian talents. The programme aims to provide a platform for young athletes and artists to gain recognition and inspire their peers, contributing to the overall development of the community.
Dhiraagu’s initiatives extend beyond mere sponsorships; they reflect a broader vision of community development and youth empowerment. By partnering with young ambassadors, Dhiraagu not only promotes individual achievements but also encourages a culture of excellence and perseverance among Maldivian youth.
Kayan’s journey as a surfer is a testament to what young talent can achieve with dedication and support. His role as a Youth Brand Ambassador will undoubtedly inspire many young surfers and athletes to pursue their passions with vigor. As Kayan takes on this new role, he is expected to bring fresh energy and a unique perspective to Dhiraagu’s efforts in community engagement and youth development.
Dhiraagu’s proactive approach in nurturing young talents and providing them with opportunities to shine sets a remarkable example for other corporations. It shows that investing in the youth is not just beneficial for the individuals but also for the community and the country as a whole.
In conclusion, the appointment of Kayan Abdulla Areef as Dhiraagu’s Youth Brand Ambassador is a significant step in recognizing and celebrating young talents in the Maldives. With initiatives like the kids’ surfing clinic and the continued support for young athletes and artists, Dhiraagu reaffirms its commitment to fostering a vibrant and empowered youth community. As Kayan embarks on this new journey, his story will undoubtedly inspire many to follow their dreams and contribute positively to their communities.