Dhiraagu, at a special event graced by the presence of the Minister of Education, Dr. Ismail Shafeeu, unveiled its highly anticipated 2024 calendar titled 'Into the Future.' The event, attended by senior management, school students, parents, and special invitees, celebrated Dhiraagu's 35-year journey of enriching lives and driving the digital transformation of the Maldives.
The calendar, themed around the futuristic concept of 'Digital Raajje,' offers a unique perspective into the future as envisioned by a 10-year-old boy. Through imaginative artwork, it captures the essence of a digitally advanced society, teeming with possibilities and convenience, fueled by technological advancements.
Minister of Education, Dr. Ismail Shafeeu, commended Dhiraagu for its pivotal role in steering the nation's digital journey and empowering the younger generation to embrace technology. He expressed admiration for Dhiraagu's tradition of unveiling distinctive and eagerly awaited calendars, with the 'Into the Future' edition living up to expectations.
Ali Riyaz, Chief Commercial Officer at Dhiraagu, emphasized the alignment between the company's vision and the depicted 'Digital Raajje.' He highlighted Dhiraagu's ongoing efforts to enhance the lives of Maldivians by providing convenience and expressed hope that the calendar would inspire today's youth to dream big for a better future.
Adding an interactive twist to the calendar, Dhiraagu incorporated 12 Snapchat games related to the artwork, each unlocking monthly. Users can scan the Snapcode on the calendar, play the games, and share their scores on social media platforms using the hashtag #DhiraaguCalendarGames. Dhiraagu plans special lucky draws every three months, offering tech bundles as prizes to participants across Instagram, Facebook, and Twitter.
Dhiraagu, steadfast in its commitment to lead the Maldivian digital transformation journey, continues to enrich lives by fostering innovation and embracing the evolving technological landscape. The 'Into the Future' calendar serves as a testament to Dhiraagu's dedication to inspiring a tech-savvy future generation.