As part of Dhiraagu's CSR initiative to support the community, the company has partnered with MOMS Aid for the "Back to School 2023" programme. This programme aims to provide school essentials to children from disadvantaged families, contributing to their education and well-being.
The main purpose of the Back to School 2023 programme is to offer assistance to widowed mothers and single mothers who lack financial support from their extended families. This includes mothers who are disabled, and mothers caring for sick children and children with disabilities. Under this programme, school essential packs will be provided to families who are facing hardships in preparing for the new academic year.
Dhiraagu’s contribution in particular targets children in Key Stage 3 and 4 who are identified on the MOM Aid’s care list. Since this stage is a critical phase in a child’s education, the company strives to ensure that all children at these stages are equipped with the necessary means and materials to thrive academically.
MOMS Aid is a national charity founded to empower women, especially mothers based across the country. Dhiraagu’s continued partnership with MOMS Aid signifies supporting disadvantaged children and mothers who face unique challenges toward nurturing a more comprehensive and inclusive society. Dhiraagu is committed to offering programme-based assistance in aiding children and empowering communities.