Bank of Maldives X American Express Launch ‘Experience Maldives’ Destination Campaign

The Bank of Maldives (BML) in partnership with American Express has introduced the ‘Experience Maldives’ destination campaign, offering unique and authentic experiences for American Express Cardmembers. Set to run for a year, the campaign was launched last Friday at a special ceremony held at Kurumba Maldives and is endorsed by the Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Tourism Industry (MATI) and National Boating Association of Maldives (NBAM).

Under the ‘Experience Maldives’ campaign, American Express Cardmembers can unlock a variety of experiences and enjoy special perks, privileges and discounts across several resorts, guesthouses and merchants based in the Maldives. This includes 10-25% off on spas/activities, free night stays, generous discounts at restaurants and free data from local network providers to name a few. By making use of these intriguing offers, Cardmembers can craft their own great adventure while holidaying in the Maldives.

Speaking about the destination campaign, CEO & MD of BML, Karl Stumke remarked, “Maldives welcomed over half a million tourists within the first four months of this year and as the national bank of the country, we are pleased to contribute to reach the 2023 target arrival of 1.8 million tourists. We are delighted to partner with American Express to promote the Maldives as an international tourist destination to its Cardmembers across the globe. My sincere appreciation to our partners as well as the properties and merchants that have joined the campaign with their offers.”

Divya Jain, Vice President & General Manager, Global Network Services, Asia and South Pacific Growth Markets, American Express commented on the partnership “Maldives is one of the most sought-after travel destinations for premium & affluent travelers across the world and the Experience Maldives campaign will further create excitement around this beautiful destination, positively supporting the tourism sector in the economy. We are excited to bring a suite of amazing travel experiences to our global American Express Cardmembers with the launch of yet another edition of the ‘Experience Maldives’ campaign in partnership with our long-standing partner, Bank of Maldives.”