MMPRC Ambitiously Broadens Global Advertising Campaign With CNN, Aiming For Even A Larger Audience!

It has been a busy year for the government mandated body marketing the tropical island of Maldives as a holiday destination worldwide, Maldives Marketing & Public Relations Corporation (MMPRC). Consequent, to the pandemic which resulted in an absolute halt of tourism in the country, it was utmost importance reestablish the destination presence yet again. Hence, when travel restrictions to the country was lifted, one of the global advertising campaign they had launched for the purpose was in collaboration with international media company; CNN.

Via a press release today, MMPRC have announced that they will be broadening this campaign, which is still ongoing. The main aim of it is to promote Maldives as one of the safest destination to travel amidst the pandemic for tourists who are constantly seeking a new vacation destination; in other words, keeping Maldives on the top of their list of options. This is achieved at global scale by digital and online components consisting of TV commercials, Vignettes and digital display banners on the CNN homepage.

In addition to what has already been conducted, as part of the same campaign, talented local chef, Sobah, with a mission to make the Maldivian cuisine recognized worldwide was featured along with two divers with one of the most unique jobs in the world; cleaning the “windows” of the underwater restaurant situated at Hurawalhi Maldives.

(Local Chef Abdulla Sobah)

Apart from this, a television commercial featuring local environmental advocate, Shaaha Hashim, has begun airing on CNN this week which reaffirms Maldives as a safe tourist destination. It also focuses on the strong passion for conservation by Shaaha who delivers a very impactful message to the audience.

(Underwater restaurant at Hurawalhi Maldives)

Furthermore, Minister of Tourism, Dr. Abdulla Mausoom, appeared for an interview at CNN’s First Move with Richard Quest where packages offered in Maldives focused on ‘workcations’ for people who can world remotely, testing procedures, the effect on the tourism industry and the way forward was comprehensively discussed.