MMPRC Sways Into the Southeast Asian Region With Two Digital Marketing Campaigns

Since the country opened its borders, the government mandated body marketing Maldives as tourist destination, Maldives Marketing & Public Relations Corporation (MMPRC) has instigated major marketing campaigns focused by regions and countries in order to reestablish our destination presence in the travel industry. Accordingly, MMPRC is pleased to additional two digital media campaigns to this list which will focus on the Southeast Asia Region; FreakOut and Travel+Leisure Southeast Asia.

Specifically targeted to the Malaysian market, FreakOut digital campaign centered on middle early careers, young families and Muslim travelers. It included group-specific oustream In-Article Video Ads, Native Rich Media and In-Feed Content on online portals to turn heads of tourists. The campaign which ran for a month has concluded. Its cumulative reach included of totally 5,068,532 impressions.

Following this, a second digital media campaign has been launched. This is a four-month campaign with Travel+Leisure Southeast Asia which will be targeted on highlighting the current COVID-19 situation as well the unique experiences available in Maldives via articles. In addition to this, colorful images will be displayed on the main website’s leaderboard and parallax banner and social media content will be boosted accordingly throughout the campaign.

Prior to the closure of borders back in March, Maldives recorded the arrivals of 11,581 tourists from Southeast Asian region. MMPRC hopes the campaigns aid in bringing back the number of tourist arrivals from the South Asian region to its earlier statistics. 

(Photos: MMPRC)