MMPRC & Zomato Partners Up For A Digital Marketing Effort Targeted Towards The Middle East
After closure of borders for international arrivals due to the COVID-19 pandemic, Maldives welcomed the first batch of tourists back on 15th July. Post border reopening, the Middle East region has consistently remained as one of the top ten tourist markets to the country. Hence, to further strengthen the designation presence of Maldives in the region, Maldives Marketing & Public Relations Corporation (MMPRC) has been conducting various marketing campaigns focused on the region, since then.
On 1st of December, they announced the commencement of an additional marketing campaign, set to take place digitally in collaboration with Zomato.
Zomato is an Indian restaurant aggregator and food delivery start-up which is extremely popular in the UAE. It has also come to become one of the largest food aggregator in the world; being present in 24 countries and over 10k cities. They have an active audience of 500,000 users and was launched 12 years ago.
The campaign is set to run for two weeks in which MMPRC will be utilizing the platform to build awareness and recall for Maldives through digital and social media promotions. As part of it, Zomato will conduct an activation through an ‘Order & Win’ program where users with the highest basket value or frequency of orders will be qualified for a lucky draw to win a trip to Maldives.
During the span of this year, MMPRC has launched over 412 different types of marketing activities in 22 different countries.