MMPRC Aims To Keep Chinese Tourists Restless to Travel to Maldives Through Major Marketing

China has been listed amongst the top tourist markets to the Maldives consecutively for the past ten years. In 2019, 284,029 tourist arrivals were recorded from China. Prior to restricting the arrivals of Chinese nationals into the country due the pandemic, by the end of January, a total of 31,744 Chinese tourist arrivals were counted which is a 23% growth compared to the same period last year. Hence, even though outbound travel has not resumed in China, Maldives Marketing & Public Relations Corporation (MMPRC), is taking action to promote Maldives as a tourist destination at this time to keep them continuously dreaming of Maldives.

In this regard, MMPRC has commenced additional two major marketing activities focus on China. Firstly, Maldives Online Roadshow has been launched yesterday. The roadshow will be executed in the 3 sections. Held yesterday, the first section was a webinar in which an in-depth presentation of Maldives tourism had been given to Chinese travel agents showcasing Maldives as a safe haven.

Next, there will be an online exhibition which will be live from 20^th November to end of February 2021 and then, one on one meetings will be held from today onwards to tomorrow. Eleven tourism industry partners will be joining MMPRC to share the latest travel and product information. On the one to one meetings an emphasis will be put on marketing the safety standards put in place in addition to focusing on the geographical formation which makes the destination even safer. These meetings will also be utilized to identify strategies to enhance market performance and strengthen destination presence within the market.

Lastly, in the course of the roadshow, a China Travel Trade information portal will be launched; being the second marketing campaign. It is a mini program available on WeChat, one of the most popular social media application in China. WeChat has over 1.2 billion monthly active users which is renowned for being one of the most important information hubs for Chinese tourists. The main objective of the portal is to continue the efforts of rebuilding confidence in the destination and to maintain direct communication with the Chinese travel trade by sharing up to date information.
 
(Photos: marketingtochina)