Taza Has Launched Eco-Friendly Products Under Their “Taza Veshi” Campaign

On Tuesday, Island Beverages Maldives (IBM) unveiled their new products of the market brand Taza at a ceremony held at Hotel Jen. The products were launched under the “Taza Veshi” campaign, the new eco-friendly initiative of IBM.

The environmentally friendly products were officially launched by Chief Guest of the Ceremony, Minister of Tourism, Dr. Abdullah Mausoom. The new products feature 500 milliliters and 1-liter glass water bottles that are designed with no-plastic. Moreover, a new jumbo bottle called “Taza 5G” was launched with a volume of 18.9-litres. All these products are manufactured in a way that can be re-used more than once in a sustainable manner.

The new products will be available in the market from the 15^th of this month. Afterwards, the company will be taking supplying orders for the products as well.

The “Taza Veshi” campaign comprises of many green initiatives including the shift from plastic products to non-plastic products and strives to instill a re-use culture in the Maldives. The campaign plans to conduct awareness programs across the country to educate the public about the importance of environmental and shore protection. Furthermore, the campaign aims to carry out beach clean drives to pave way for plastic-free beaches.

While speaking at the ceremony, Minister of Tourism, Dr. Abdullah Mausoom remarked that the campaign is a great step towards mitigating threats to the environment by moving away from plastic. He complemented the IBM company for using sustainable materials in designing the new products.

Each batch of Taza undergoes multiple treatments such as ozone and UV and is screened under strict laboratory settings before being introduced into the market. The three-stage micron filtration ensures the water is free from all bacteria and mineral dosing is done to incorporate the water with necessary minerals that are essential for the body.

Founded in 2002 as a subsidiary company to Male’ Water & Sewerage Company (MWSC), Island Beverages Maldives is the first to introduce mineralized bottled water in the country. Through its 20 years of service IBM has expanded and now has two production facilities in the Maldives with the joined capacity of manufacturing four different types of bottles. The company also has the largest distribution fleet in the country as well.