Ooredoo Maldives Unveils New Visual Identity With A More Vibrant, Bolder & Upgraded Logo & Tagline
Yesterday, Ooredoo Maldives rebranded and revealed their new logo and tagline “Upgrade Your World” assuming the new global brand positioning of the Ooredoo Group. The improvised Ooredoo logo was launched by the Managing Director Chief Executive Officer of Ooredoo Maldives, Mr. Khalid Al Hamadi.
The newly adopted tagline “Upgrade Your World” represents the profound dedication of the company to continuously keep moving forward with its employees and customers in every improvement brought to their services, whether it be small or big. Paving way for human progress is another key concept for which the tagline stands for and vows to support communities across the nation with every innovation, connection and service the company delivers.
The upgraded new logo with its bold and vibrant elements showcases the passion and spirit for which the company is commemorated for and mirrors its forward-thinking ideology. To find out more about Ooredoo’s new visual identity visit ore.do/ooredoo-upgrades-your-world
While speaking about this rebranding, Managing Director & Chief Executive Officer of Ooredoo Maldives, Mr. Khalid Al-Hamadi stated that the new brand logo and tagline is in alignment with Ooredoo’s mission to enrich the lives of communities. He remarked that with many accomplishments to its name, Ooredoo has transcended connectivity and is now broadening its digital services to cater for the ever-changing demands of customers. He further added that the new tagline exactly incorporates these changes and reflects the mission and vision of Ooredoo to provide endless opportunities through technology. In his concluding remarks, Mr. Khalid said that the company is dedicated to upgrade your world in every aspect and to keep moving forward.
In regard to customers, the new tagline entitles customers to make choices that are ideal for them and gives the chance to tailor their options and packages in a quality manner that heightens their experience with Ooredoo Maldives.
Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group CEO and CEO of Ooredoo Qatar, concluded: "The Ooredoo brand refresh and renewed positioning will stand us in good stead in the coming years, as we continue to future-proof our business in a faster, more agile and more inspiring manner that aligns with our business model and our position as a leading telco provider. We can see that work and home lives are becoming ever more digital and intertwined, increasing the need for a trusted, dynamic and evolved connectivity provider in all our markets. Our new brand positioning will take us to ever greater heights; it will further enable us to delight and enrich our customers' digital lives, in turn enabling them to connect through a strong ecosystem of superior networks, advanced technology and digital services, and ultimately to upgrade their worlds.”
In the past few years, Ooredoo has launched a company-wide business transformation programme with heavy investments projected towards network upgrades, products and people to provide phenomenal digital experiences to its clients wherever they want. The new visual identity is part of this transformational journey as well.
Since Ooredoo Maldives was founded in 2005, the company has quickly taken the telecommunication sector of the Maldives by storm and is now a key player in the industry. The Ooredoo company hosts many achievements to its name and have surpassed multiple milestones during its years of service.
This includes the launching of Ooredoo 5G AirFibre, which accelerates the company’s adoption of enabling Internet of Things and Artificial Intelligence via 5G. Ooredoo apps such as M-Faisa and Molee are also enriching the lives of Maldivians by enhancing connectivity and convenience in their day-to-day life. In addition to this, the company is also investing in its customers by supporting the next generation of talent and young leaders.