IMTM 2020 Takes Sustainability to The Next Level in The Maldives

With the world taking a reverse spin, bringing mass challenges across the planet, it is high time that mankind realizes the importance of sustainability and the value present in protecting the environment. In the midst of the global pandemic, spreading across continents in a fraction of a second, the earth steadily continues to depreciate.

The word “sustainability” has often been misinterpreted of going zero-waste when rather it is more reliant on minimalism – which means cutting out unnecessary purchases and allowing consumers to reuse every day.

With sustainability being the norm of today’s century, businesses are being put under the spotlight unlike never before. Focusing beyond profit, businesses now consider how they can create value in society and thrive in the future. This in return shows their respective target audience and the public itself, the importance of being sustainable to protect the earth from any further damage.

The International Maldives Travel Market (IMTM) has planned an initiative in the practice of sustainability through their marketing campaigns for the IMTM 2020 event. The campaign initiated by IMTM aspires to go eco-friendly by reusing their previous billboard posters for promotions, rather than causing wastage of materials by creating new posters every year.

This marketing campaign is a collaboration between IMTM 2020 and its marketing partner, MID Marketing. MID Marketing is a social media marketing agency, which helps businesses and brands create meaningful connections with their customers in the digital world.

This not only proves cost-efficient for the business, but such recycling of materials cuts down on their carbon footprint as well as the amount of greenhouse gases released into the atmosphere by an activity or action.

This campaign is much likely to be successful, as with significant decline of demand in the travel industry, more companies have been opting for sustainable and technologically advanced approaches to appeal to the attention of customers.

IMTM aims to convey through their message, Reuse, Revive, Reconnect and Grow, which highlights that any disposable materials can either be replaced by more sustainable options or can simply be recycled and reused, particularly objects that are still good in terms of quality, performance, and appearance.