Allied Insurance Becomes Partner For ‘Life Jacket, Wear It’ Campaign

The worldwide campaign, 'Life Jacket, Wear It,' aims to raise awareness of marine transport safety regulations and to emphasize the vessel skipper's responsibility for safety. 'You're the skipper - You're responsible' is a campaign to encourage recreational and commercial boat operators to accept responsibility for their conduct on the water and to make skippers aware that they are ultimately liable.
 
The campaign hosted by National Boating Association of Maldives has confirmed yet another partner to conduct the Stay Safe Afloat campaign. Allied Insurance, one of the country’s leading insurance provider, has signed with NBAM, showing their support for the cause.
 
To spread awareness on the campaign, NBAM has lined up a series of events to carry out across the country. Such as, tactical boards being placed in local islands and harbors, awareness videos shown in schools and other organizations including the public and marine industry. Furthermore, digital awareness programs are set to be carried out in connotation with the island councils.