Our SeaSister Zoona Joins Dhiraagu as Brand Ambassador

On the occasion of World Ocean Day 2021, Dhiraagu hosted a very special ceremony to officially welcome onboard Zoona Naseem, the latest figurine to join the brand as an ambassador. 
 
Zoonti, as known famously in the community, is the nation’s first female PADI course Director who earned the title over 25 years ago. She has empowered people of all ages, especially women and children, since then to explore their passion for the mesmerizing underwater world right in our backyard.  
 
Dhiraagu advocates against the use of single-use plastic and raises awareness about the protection and preservation of our natural environment in ensuring environmental sustainability as part of their CSR strategy. Committing to this for generations to come, CEO and Managing Director at Dhiraagu, Ismail Rasheed stated, “We are very happy to welcome an inspirational leader and a professional in the field Zoona Naseem, as our brand ambassador. Working together we can accelerate our efforts with a new push to create urgency and call to action for preserving the oceans, for our lives and livelihoods.” 
 
Zoona in return feels as excited to become a Brand Ambassador of Dhiraagu. “Today we are witnessing one of the biggest environmental issues of our time and these threats have pushed ecosystems such as coral reefs to the tipping point of collapse. I am further excited to use this opportunity to drive positive change for ocean protection. We shall work together to preserve the marine life for our kids and future generations.” 
 
Dhiraagu will continue on their ambitious cause of calling for action for the ocean, for the ‘life and livelihoods’ together with Zoona as our Brand Ambassador- to inspire and to Take on Tomorrow.